Your message should:
1-Be based on customer need (specific patient)
And prescribing patterns.
2-Reflect your product benefit.
3-Match product benefits to doctor needs (specific patient).
4-Differentiate the product from its competitors.
5-Be at appropriate level and pace for customer.
1-Be based on customer need (specific patient)
And prescribing patterns.
2-Reflect your product benefit.
3-Match product benefits to doctor needs (specific patient).
4-Differentiate the product from its competitors.
5-Be at appropriate level and pace for customer.
6-Be adapt to unexpected situations.
